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Experience the dINK Sales Engagement Seminar



d!NK organised the 2nd Sales Engagement Seminar on sept. 9th, 2013 in the Wiels center of contemporary artThe animated and provocative sessions of the second d!NK Sales Engagement Seminar got the juices flowing. We were happy to welcome people from many industries, from pharmaceutical to chemical, from manufacturing to services.

After the introduction by Bart Haanen, the audience of mostly sales and marketing managers was exposed to Jan Flamend introducing 2 frameworks for achieving sales results.
Paul Celen introduced the concept of Sales Engagement and the selling system to be put in place for increasing lead conversion and sales effectiveness. Many attendees referred to ‘the hammock’ as the concept they will remember from the event: how a sales person must avoid the attention span to drop in the middle of the presentation.
After the theory, time for practice. Philippe Kirby introduced Closed Loop Marketing And How To Implement In 4 Steps, and warned for the pitfalls.
Tom Symoens of The CRM Warehouse showed in an interactive presentation on the the tablet how Sales Engagement fits into the full enterprise infrastructure, and the links with CRM and Marketing Automation Systems. Tom concluded with a questionnaire he typically uses at a sales meeting to gather customer requirements.
Kenny Visterin of d!NKconcluded with a demo showing how the interactive presentation of Tom Symoens, including the questionnaire, was created from Powerpoint and pushed straight to the tablet using the d!NK tools.

After the sessions, interested participants toured the two art exhibitions at Wiels. The other participants, excited by Kenny’s demo, flocked to the demo booth.


Check out how the speakers experienced the Sales Engagement Seminar


About Kenny Wyckmans

Kenny is Marketing manager at d!NK. He joined the company in its early days. Passionate about marketing & digital communication, Kenny keeps the pulse on d!NK’s market. He is in daily contact with d!NK’s customers and prospects to understand their sales interactions and detect opportunities for d!NK to improve the sales effectiveness. An entrepreneur at heart, Kenny founded his webdesign agency in 2006 while still at school.

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