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The Elephant’s journey to Digital First


On October 15th, Tour&Taxis hosted the 10th edition of Digital First, the largest gathering of digital professionals in Belgium focusing on digital transformation. Digital First offers an overview of the latest trends and solutions in e-business and digital media.

One day, 4700 visitors, 80 conferences and workshops, 100 exhibitors.

d!nk didn’t miss this unique opportunity to exhibit its solutions and share its expertise. d!nk’s mascot, a gigantic inflatable elephant, was an eye-catcher and served as a reminder of the d!nk core values when it comes to customer centricity: use those big ears to listen during the customer interaction.

From virtual reality tools to digital clone creation and 3D printers, Digital First offered a glimpse to the future. d!NK stood out for being the only company focused on B2B and sales effectiveness, which generated a full audience attending the keynote presented by CEO Jan Dheedene: “Engage. Prove. Close. Driving the customer relation in B2B”. The keynote provided solutions for increasing sales effectiveness, a hot topic in current growth climate.  d!NK’s sales-tech drastically increase sales effectiveness with three solutions:  Mobile Sales Enablement gives you more time to sell, with better results. Capture voice of customer to use the eyes and the ears you have on the ground. Mobile Competency Development makes each sales person as good as the best.

d!NK analyses, builds, implements and rolls out tailor made solutions in the RoSE program (Return on Sales effectiveness). The d!NK platform is a turnkey solution for codeless app and mobile tools creation, content distribution, user management, analytics and integration.

About Kenny Wyckmans

Kenny is Marketing manager at d!NK. He joined the company in its early days. Passionate about marketing & digital communication, Kenny keeps the pulse on d!NK’s market. He is in daily contact with d!NK’s customers and prospects to understand their sales interactions and detect opportunities for d!NK to improve the sales effectiveness. An entrepreneur at heart, Kenny founded his webdesign agency in 2006 while still at school.

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