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d!NK – team @ Cebit: a Hannover-view


Cebit is the yearly ‘pow-wow’ of the European IT crowd, a CES-in-Europe, but without Eifel towers and Venetian campaniles.

The dINK team explored, touched and checked out the state of the tablets and enterprise sales applications. We tried to find out how the Cloud hangs over Hannover. What did we see?

1. Cebit remains huge:
15 halls full of IT stuff, from encryption to applications to cables. IT in its largest sense. No Apple however, probably part of some strategy (everybody at Cebit had at least an iPhone in their pocket, so why should we we be present at show?).
Samsung took the opportunity to have the chancellor touch naked bodies on the tablet.

2. booths & their sizes
If the size of exhibition stand is an indication of financial health of a company, then IBM surely had/is the biggest one. SAP the most fancy one (, Deutsche Telekom the pinkiest one, Microsoft the most secluded one (you have a pass, sir?) and HP the most absent one.

 3. CRM
CRM was present big time with big stands: SAGE, CAS,, SugarCRM. They all had busy stands with many ISV’s explaining the power of a well-tought CRM solutions.

 4. and d!NK?
Armed with our tablets, we were intensive users of the dINK application: tens of demos lead to collection of tens of business cards and a loaded CRM task list. The d!NK sales team will have to follow up some great leads!

 5. The Cloud.
There is cloud at Cebit, but it’s not overclouded. still is a lone advocate in the established IT world. We took fun in asking “what about cloud” to moustache-sporting stand dwellers.

 6. Out of the Cloud:
Having booked late, we stayed 1 hour away from the Messe. We discovered the Saxon countryside to be very exotic: In the most tiny village, we enjoyed delicious Thai food.

Conclusion: cloud IT solutions, tablets, great sales leads and good thai food: a small step for us, another great step for d!NK.

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About Kenny Wyckmans

Kenny is Marketing manager at d!NK. He joined the company in its early days. Passionate about marketing & digital communication, Kenny keeps the pulse on d!NK’s market. He is in daily contact with d!NK’s customers and prospects to understand their sales interactions and detect opportunities for d!NK to improve the sales effectiveness. An entrepreneur at heart, Kenny founded his webdesign agency in 2006 while still at school.

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