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d!NK team at Forrester’s Forum – Scottsdale USA

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What is it?
A 2-day conference and forum built around sales enablement, dedicated to professionals.

Where:
Scottsdale Arizona USA

Agenda: 
Over 30 presentations in 2 long days

What did we learn, see and notice:

  • Sales enablement is about building bridges: in fact, building the bridge between go-to market strategy en tactical execution.
  • To implement this you must setup a framework that integrates Sales Initiatives, Marketing programs and ‘Leadership excellence’.
  • Customer Intelligence (CI) is key: it drives sales & marketing, the sales performance and it is referring to business strategy.
  • Re-skill sales people is important: Talent / Engage / Coach / Manage them to be a part of your organisation.
  • The right sales tools must be provided, not only on input level, but also on feedback: statistics, dashboards, reports and analytics. These elements are the driving force for successful sales.

Conclusion:

  • 2 exhausting, but very interesting days. We had great contacts with some (new and old) US partners and where able to expand our US activities.
  • Scottsdale is not the most vivid city unless you like cactus plants 😉
  • Quote of the conference: “Mathematics and Science are your friends in order to make complex sales situations more simple”.

About Kenny Wyckmans

Kenny is Marketing manager at d!NK. He joined the company in its early days. Passionate about marketing & digital communication, Kenny keeps the pulse on d!NK’s market. He is in daily contact with d!NK’s customers and prospects to understand their sales interactions and detect opportunities for d!NK to improve the sales effectiveness. An entrepreneur at heart, Kenny founded his webdesign agency in 2006 while still at school.

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