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d!NK now also on Windows 8 tablets

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A leading pharmaceutical company in The Netherlands equipped its sales team with tablets running Windows8. The supporting sales material was created by Valueproof.nl, a digital marketing agency, and made available on the tablets using the d!NK sales application.
“We found d!NK to be the only sales application for tablets that is truly multi-platform.” confirms Tim Pellens, managing consultant of Valueproof.nl. “With a click of a button, the sales tools are available both on iPads and Windows8 tablets. Thanks to this capability, we as marketing agency can focus on the messaging and content, irrespective of the device choices made by our customers.”
“We observe a strong traction for Windows tablets, thanks to the compatibility with the corporate IT infrastructure,” comments Kenny Visterin of d!NK. “The Windows8 experience is quite exotic at first for many users, but we were happy to see excitment growing about the new features after a 1-hour training on the new Windows8 environment.”
“We have built the content in such a way that we utilize the interactive capabilities of the tablet to capture the interests of the health professional. Based on this feedback, the representatives adjust the messaging flow and are guided to the key arguments fitting the concerns and interests of the health professional,” continues Tim Pellens.

About Kenny Wyckmans

Kenny is Marketing manager at d!NK. He joined the company in its early days. Passionate about marketing & digital communication, Kenny keeps the pulse on d!NK’s market. He is in daily contact with d!NK’s customers and prospects to understand their sales interactions and detect opportunities for d!NK to improve the sales effectiveness. An entrepreneur at heart, Kenny founded his webdesign agency in 2006 while still at school.

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