Knowledge Sharing

The 6 hidden treasures of interactivity


After publishing our first eBook about the value of going interactive, we got a lot of great feedback on how to introduce interactivity in your sales process. There is a road to travel from idea to execution, that’s why I wrote this article giving you 6 ways to convince anyone in going interactive.

When talking about “interactivity”, a lot of people instantly think about complex material and long hours of coding that result in an expensive invoice. We also come across people who think that the sales force has already been burdened with enough sales tools that bring no value.

Nothing could be further from the truth

In our definition, interactivity leads to motivated sales people, less time wasted on non-productive administration, focus on core sales tasks, showing maturity & professionalism… and most of all: more impact on the sales results.

Let’s have a look how the 6 hidden treasures of interactivity will benefit you, your company and your team.

  1. Interactivity results in interaction. Interaction results in sales.aperture
    As a sales person, you can’t be a hippo. You need to listen to your customers’ needs to create a rich conversation, bring arguments to challenge ideas and guide the minds to your solution. This is exactly what interactivity does. It provides you the power to be prepared for any circumstance at any time.
    Closed the deal yet ?
  2. Interactivity motivates your sales force
    Give your sales force insight in the objectives of interactivity and the benefits, and ask them how they could make use of interactivity. After all, they will be using it when visiting customers so it’s critical they have a voice in the matter. In our RoSE program (Return on Sales Effectiveness) where we define and implement interactive sales tools, we ask following questions to get the input from the sales teams:

    1. How do you challenge your customers? How do you prove your arguments to bring real value?
    2. What would make the customers at the other end of the table reveal their needs
    3. What information do you miss during the sales interactions?
    4. What paperwork do you waste time on?
  3. Interactivity saves time
    Even though interactivity can be considered as “another new thing to learn”, you might be surprised of how sales representatives react on this one:Save time with interactivity
    Interactivity will save you time. It will eliminate the time you spent on paperwork, visit reports and other notes, so you can spent more time selling and less time preparing or following up.
    Say goodbye to late-night reports: integrate d!NK with your existing CRM system or use our integrated CRM solution.
  4. Tablets are made for interactivity,
    Interactivity on tablets is a match made in heaven. The tablet is a powerful tool and gives you the possibility to go further than a static digital library. send PDFs on the spot, show a video, fill in an order form or survey, .. it’s all at your fingertips.
  5. Interactivity is no rocket science.rocket-sciense
    As the creator of the interactivity, you’re not learning difficult new things. With our PowerPoint Plugin, you can create basic or advanced interactivity straight from within PowerPoint. Just drag & drop elements in your slides and you’ll be amazed with the results!
  6. Interactivity is not expensive
    …  when you have the right tools. d!NK provides great ways to introduce interactivity in your sales tools. From basic surveys to complex 3D visualizations, simulators, calculators and even order forms.

Conclusion: Interactivity is more than fancy animations on a tablet. It’s a time-saver and an impact-enhancer that empowers your sales force to do what they do best: sell.

Discover the beauty of interactivity, try a free demo and let us know what you think!

About Kenny Wyckmans

Kenny is Marketing manager at d!NK. He joined the company in its early days. Passionate about marketing & digital communication, Kenny keeps the pulse on d!NK’s market. He is in daily contact with d!NK’s customers and prospects to understand their sales interactions and detect opportunities for d!NK to improve the sales effectiveness. An entrepreneur at heart, Kenny founded his webdesign agency in 2006 while still at school.

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